Scair Uisce
Cask ownership can be a tempting thing, especially with so much of the ‘all that glitters is gold’ marketing that pervades social media these days. The ability to buy a cask has never been easier especially as a means to make a ‘guaranteed return’ investment. I still see adverts every day all but promising double percentage returns over the course of a few short years such is the global demand for whiskey. Irish whiskey demand surged 140% from 2010 to 2020. That’s all well and good but that was driven primarily by the big guns of Pernod Ricard and Casa Cuervo aka Midleton and Bushmills. Brands that have considerable heritage and indeed provenance. Investing in a cask from these distilleries may well lead to good returns but it’s unlikely any of us have the cash to actually own a cask of Redbreast or Bushmills. In all likelihood if you are using a cask brokerage company to buy Irish whiskey it will be from relatively new distilleries that as yet have no real track record or provenance b...
